Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, white papers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered “outbound marketing”. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
360 Direct will work with you to create an inbound strategy that speaks to your target market. It’s not just for B2c either, more B2B companies are finding their ideal target through the use of social media, where the buyers become more informed prior to making a purchase.