What is content marketing?
Content marketing is the answer to the annoying pop-up ads on your browser, the cliché jingles in radio and TV commercials, and the un-asked for mailings and post cards clogging up your mailbox. Instead of bombarding cold leads with information they aren’t looking for, and potentially damaging your brand as a result, content marketing curates industry relevant content your most qualified potential customers want to see, accessible when it’s convenient for them.
By building trust and demonstrating industry expertise through a well-developed content strategy, your warmest leads come to you. Your marketing is no longer selling a product, it’s providing a solution.
Content Marketing includes Inbound Marketing:
Inbound marketing is one of the most effective vectors of Content Marketing, because it uses online mediums that make information immediately available to anyone all over the world, at their convenience. Blogs, podcasts, videos, eBooks, eNewsletters, white papers, SEO, physical products, and social media allow businesses to communicate with a wide audience on the channels consumers frequent the most often.
As a non-interrupting marketing tactic, Inbound Marketing compliments any well-defined Content Marketing strategy because of it’s diverse array of components, thereby honed and crafted messaging can best target a given market. Whether your business is B2B or B2C, specific aspects of Inbound Marketing can significantly impact your return on investment.