Category : Manufacturing

16Mar
360 View of ManufacturingThe 360 View of Why Manufacturing Matters

The 360 View of Why Manufacturing Matters

Wisconsin is highly impacted by the manufacturing industry, with many residents employed by manufacturing companies. There are many different types of manufacturing companies some of which use industrial computers. If you have a manufacturing company then you may like to visit www.cksglobal.net. Even Wisconsin has a diverse range of manufacturing companies. According to the Milwaukee Journal Sentinel, “Wisconsin stands out as one of few states where manufacturing has remained the biggest employer” (1). Events such as Manufacturing Matters, which took place in February, is just one example of how manufacturing is regularly highlighted as a significant part of Wisconsin’s economy. 360 Direct also recognizes how important manufacturing is to this area, and strives to serve the manufacturing industry on a daily basis.

This is why manufacturing matters to 360 Direct:

At 360 Direct, we know that the manufacturing industry needs assistance with regards to marketing. As a company in the Greater Milwaukee area, we understand how imperative Wisconsin’s manufacturing sector is to our economy. We also recognize that the Wisconsin manufacturing sector has allowed marketing to sit stagnate with outdated tactics and not engaging the new rules of marketing due to long established regional business relationships and practices that until now, have always seemed to be enough to keep manufacturers growing. Our goal is to help manufacturers become more marketable with current business, prospective business, and the new crop of skilled workers coming out of trade schools and instructional programs, utilizing digital and traditional tools to get there.

When it comes to the manufacturing industry, 360 Direct stands apart from other marketing agencies in regards to how we can help them. Having worked with numerous manufacturing companies before, we have a first hand knowledge and understanding of the industry. 360 Direct also offers education and understanding on strategy and tactical development, to keep our customers in the know. Providing insider knowledge to manufacturers helps them understand why we encourage the use of a specific tactic, which can be just as important as implementing the tactic itself. Additionally, our years of experience in the local manufacturing sector have allowed us to develop tried and tested methods that enhance the reputation and reach of manufacturing companies in Wisconsin. We offer a service that is specifically tooled to help manufacturers profit. Our work is valuable to them because its flexibility generates a custom solution with custom results.

For those not yet ready to work with an agency, 360 Direct does have some quick advice for manufacturing companies considering updating their marketing. First of all, develop strategy before activating tactics. Knowing the what, who, when, where, and why before the how will make activating tactics easier, less stressful, and provide insights into the target audience they may not have known existed. Developing strategy will also help avoid those panic modes of producing a tactic that has poor messaging and may not have been leveraged in the most appropriate of ways. Also, develop a digital presence. This involves becoming active on social media, which has targeted application amongst a wide swath of age groups, and has become increasingly essential for expanding business in growing leads, creating partnerships, and generating one’s own talent pipeline. A digital presence involves having a fully responsive and mobile friendly website that acts as a central hub for any marketing efforts. Not having a website in this day and age incredibly harms a brands reputation, even and especially in “old school” industries like manufacturing. Start with these basic steps and you will be on the right path to improving your marketing.

If you are interested in additional information about growing your manufacturing business, expanding the talent pipeline, and filling the skills gap, contact 360 Direct at 262-289-9210 or fill out our contact form on the contact tab above.

 

Sources:

  1. http://archive.jsonline.com/business/as-us-creates-low-wage-jobs-wisconsin-clings-to-manufacturing-b99348747z1-277269841.html

 

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13Oct
video in manufacturingThe Importance of Video in 2016

The Importance of Video in 2016

Why Video?

2016. It’s a digital age and if you don’t keep up with the times then you risk being left behind by the competition. Marketing has long been an important component of successful businesses and that is not going to change this year, however the focus and strategies may be shifting. You may have heard the term “YouTube is the second largest search engine in the world”, and this is nothing but the truth. It processes more than 3 billion monthly searches, attracts 1 billion unique monthly users, and is bigger than Bing, Yahoo, Ask and AOL combined. Yes, you read that correctly, COMBINED. 100 hours of video are uploaded every minute with 6 billion hours viewed every month. In fact if YouTube was a country it would be the third biggest in the world behind China and India. So what am I getting at? In 2016 video content is essential.

So why the focus on video? What benefits does it offer? Well other than the wider reach offered by being accessible by 1 billion monthly YouTube users, there are significant other benefits.

  1. SEO Enhancement 70% of the top 100 search listings are now some form of video content meaning using video is now more important than ever. Search engines are effectively rewarding video users with an increased level of traffic. Increased level of traffic = increased leads. You do the math.
  2. Become More Memorable Everybody has heard the saying “a picture is worth a thousand words”, well video could be worth even more than that. A well constructed video can leave somebody with a bigger impression than a block of text ever could. By reaching out with video you will become more memorable and as a result more likely to capture a viewers business.
  3. Showcase Your Talents Whilst pictures and text can do a good job of explaining your products and services nothing can demonstrate the true qualities quite like a video does. It gives a different dimension and really lets the customer see the full attributes. It is more interactive and exciting and will no doubt end up engaging more prospective customers.

Application in Manufacturing:

The application for video within the manufacturing industry is massive. If a customer can see your workshop skills and machines in action as well as the quality of your work they are all the more likely to go into business with you. On top of this if you make a particularly good video highlighting your qualities it is likely to get many more views online than any one picture would (think athletes highlight reel). It helps people understand the process more and helps to cultivate a relationship with potential customers. By watching your business at work they feel like they already know you.

If you take one thing away from this article, let it be this: video is the future.

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6Oct
social-media-in-manufacturing4 Social Media Sites for Manufacturers

4 Social Media Sites for Manufacturers

As most of us know, the manufacturing industry can have, shall we say, a bit of an old school approach to marketing and the digital tools available. Many manufacturing execs do not see the need for social media channels to enhance the searchability of their brand and create qualified inbound leads that makes the sales process easier. Unknown corners of the Internet can seem a bit scary, and most prefer to stick to the old tactics they know best.

Now all of this does have to start with a website. For sake of conversation, we’ll assume you have a killer website already created.

Think of your website as Central Station and social media channels as the tracks leading in and out of the station. People coming and going and taking in as much as they can in short bursts. We’ll take a look at some of the key social media channels and the importance of using them for the manufacturing sector.

1. Twitter

Twitter is likely the hardest social media channel to convey its importance to manufacturers. “Why do I need Twitter?” “I don’t know how to use Twitter, why should I bother?” “Twitter is for the younger generation, not us.” First and foremost, Twitter is not just for the younger generation. More and more companies are finding usefulness in Twitter, no matter the age of the manager utilizing the program. Sales teams use it to quickly build what I would call an online roladex to call on later when the time is right. With Twitter, the fire can build so fast that a company can expose their message exponentially in a matter of minutes. The more eyes you have on your message, the more opportunity to sell your product/service to the right target with minimal effort.

2. LinkedIn

LinkedIn is a necessity for manufacturers for 2 reasons:

  1. It’s another great avenue for a digital presence. LinkedIn profiles are showing up high in search results without having to do any extra work, other than building a profile and maintaining steady posts. LinkedIn does the rest.
  2. Recruitment. LinkedIn is a resource that many young professionals looking for jobs are using as a tool to find companies of interest, and to make sure they see something interesting coming from the company. Manufacturers know that it is difficult to find good employees that are qualified or trainable. A good LinkedIn presence will help weed out those that may not be the right fit.

3. Facebook

Facebook helps bring humanity to a relatively sterile looking industry. The messages are light and the imagery is friendly. Again, like LinkedIn, Facebook will help in search results and those looking for a manufacturing job. Like Google Places, it also provides location and contact information in an accessible fashion for those trying to look you up. Searchers also consider an active company time-line to signal the credibility and success of a business.

4. Google+ and Google Places

We are all aware at this point that Google loves itself. So it’s simply a necessary step to be on the platforms Google owns. Google+ will help in search rankings and Google Places is what’s seen in the map search. Both are important and should be used simultaneously. These profiles greatly help drive relevancy for Google users as well, meaning, Google wants to be sure that their users are getting the right search results. A lot of it is location specific, so having those profiles again helps get you the right customers to your website or social sites.

There are many more social sites that can be utilized, such as, Pinterest, Instagram, Tumblr, Flickr, etc. It is highly important to talk to your marketing professional about the right social media channels to be on. Not every one of the channels is right for every company. Your target audience is out there, both buyers and potential employees; it’s using the right tool to engage them that gets your inbound marketing engine up and running.

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13Oct
Why Celebrate Manufacturing Month?Why Celebrate Manufacturing Month?

Why Celebrate Manufacturing Month?

October is Manufacturing Month. 360 Direct is honoring the industry that makes up much of 360 Direct’s clientele with a celebration.

So what makes Manufacturing Month worth celebrating? Mainly the fact that the manufacturing sector is a HUGE contributor to US economic stability. In 2013, manufacturers contributed $2.08 trillion to the economy, an even bigger sum than the previous year. They also made up 12.5 percent of GDP, meaning that for every dollar spent in manufacturing, another $1.32 is added to the economy, the highest multiplier effect of any economic sector.

Over 17.4 million people work in manufacturing. All of those factories and plants scattered across the country are helping to support the livelihoods of millions of people, providing some of the highest average wages and benefits available in the US.

But it’s bigger than that. Manufacturing accounts for 90% of our patents and Research and Development spending. That means that our manufacturers are supporting the bulk of innovation and new technology in the US. Clients of ours are helping to make existing technology faster, better, and more efficient with implications far beyond the manufacturing sector. Without the innovations churned out each year by US manufacturers, our comfortable world of smart phones, google-glasses, and high-powered hand dryers would stagnate.

It’s obvious that manufacturing contributes a lot to our way of life, and deserves our support. So join 360 Direct in honoring US manufacturers during the month of October, and thank your local businesses for their contributions!

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