Read industry news and expertise from the team at 360 Direct

How To Connect With Your Target Audience

You know your business and your industry better than anyone, but to really maximize your marketing, it’s not enough to know your products and services inside and out. You have to know your customers inside and out. Effective marketing goes deep and gets inside the heads of your target audience, and speaks to their likes, […]

Tracking ROI With Digital Marketing Tools

It’s easy to know whether or not you’re hitting your revenue goals. Equally important, however, is understanding which marketing tactics or strategies are helping you hit those goals, and which ones aren’t. Luckily, there are several ways to measure the ROI of your marketing campaigns. Using Landing Pages When you create a website, you don’t […]

Grow Smart With Targeted “A” List Marketing

At some point in their growth cycle, most companies learn through trial and error that not every paying customer will generate a positive impact on their business. Growth in the wrong direction can cause any business to stall or even regress. Smart, sustainable business development requires targeted marketing aimed at your most profitable customers in […]

Do You Know How Well Your Website Is Performing?

In today’s high-tech world, there are so many ways to capture, track, and analyze hundreds of varying pieces of data, so where do you even begin? Luckily, there are analytical tools available to ease the headache that big data can leave you with. As an added bonus, many of them are free! In this article, […]

Market to Your Talent Pipeline Year Round

Like many companies, manufacturers often begin workforce development initiatives in the spring, hoping to reach graduating seniors in either high school or college with an interest in engineering, welding, machining, or technical work. If this sounds like your current talent acquisition strategy, there are some other factors you may want to consider. Making recruitment a […]

“Why” is More Important than What at 360 Direct

When our owner, John Bernhoft, started a mailing service company in 2006, he immediately noticed an alarming trend. Many companies sent direct mail to poorly targeted lists, or sent direct mail pieces that were poorly designed. Companies would send mailings when they were panicked and needed customers desperately, instead of planning them in advance with […]

How Your Brand Can Survive Facebook’s News Feed Changes

By now, you’ve probably heard the “bad” news that the Facebook algorithm for prioritizing its news feed has changed in a way that could potentially damage your ability to leverage the social media platform as a marketing tool. The New York Times has already declared publishers and brands to be the “losers” in this newly […]

What’s Your Marketing Strategy in 2018?

By now, you already have your fiscal budget in place and have cemented all your major business goals for 2018. You likely have a good idea of how many new employees you’ll need to add to your workforce this year. Major business goals or new equipment investments for the year have been discussed and agreed […]