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Read industry news and expertise from the team at 360 Direct

B2B Cold Calling Can Work, and Here’s How

“Cold calling is expensive and doesn’t yield a great ROI.” Unfortunately, we’ve heard this claim from business owners more times than we can count. In reality, cold calling done right can raise the profile of a business, connect sales reps with qualified, interested prospects, and help convert cold leads into happy customers. However, there’s a […]

How To Make Your Next Marketing Campaign Succeed

Launching a marketing campaign doesn’t have to be a nail-biter. Set yourself up for success by covering fundamental campaign bases using a little preliminary market research, tactical coordination, and strategy. Employ Multiple Tactics To Achieve Your Goal Every campaign needs to start with a focused goal. Not all of your marketing campaigns will necessarily have […]

What Makes Content Shareable?

How can we be sure that the blogs, newsletters, videos, and case studies we produce will get any traffic? In marketing, ROI is everything, and time and talent spent on ineffective content creation is money down the drain. The good news is, valuable, shareable content doesn’t have to go viral, it just has to connect […]

SEO: What It Is & How To Build It

We’ll start with the bad news first: there is no silver bullet tactic for getting found on Google. No one can become searchable overnight with a single widget, tool, or paid service. The good news? Leveraging Search Engine Optimization (SEO), the organic process by which a business can increase the number of unique visitors to […]

How To Connect With Your Target Audience

You know your business and your industry better than anyone, but to really maximize your marketing, it’s not enough to know your products and services inside and out. You have to know your customers inside and out. Effective marketing goes deep and gets inside the heads of your target audience, and speaks to their likes, […]

Tracking ROI With Digital Marketing Tools

It’s easy to know whether or not you’re hitting your revenue goals. Equally important, however, is understanding which marketing tactics or strategies are helping you hit those goals, and which ones aren’t. Luckily, there are several ways to measure the ROI of your marketing campaigns. Using Landing Pages When you create a website, you don’t […]

Grow Smart With Targeted “A” List Marketing

At some point in their growth cycle, most companies learn through trial and error that not every paying customer will generate a positive impact on their business. Growth in the wrong direction can cause any business to stall or even regress. Smart, sustainable business development requires targeted marketing aimed at your most profitable customers in […]

Do You Know How Well Your Website Is Performing?

In today’s high-tech world, there are so many ways to capture, track, and analyze hundreds of varying pieces of data, so where do you even begin? Luckily, there are analytical tools available to ease the headache that big data can leave you with. As an added bonus, many of them are free! In this article, […]