John Bernhoft & Tim Harty - Principles in 360 Direct, & SOHO Players for November 2009 cover story

[Excerpt] ...What does it take to successfully promote someone else’s business? These two marketing entrepreneurs know. Founded in 2006, their newest business venture, 360 Direct Inc., has developed a unique approach to guiding businesses forward through a path of disciplined, budgetfriendly marketing activities....