Comparing Politics to Business  I was watching a morning news show recently where a roundtable of political analysts heads were discussing the extreme toxicity in America's current political climate. One of the hosts recalled a conversation he had with a political strategist compar... [More]

Let Coca-Cola take the big chances, and then learn from their results. Today, the case of the white cans. Coca-Cola decided to create a holiday campaign that turned the can white and silver with a limited amount of red. Their goal was to create awareness to raise funds for theprotection of polar bea... [More]

This month we highlight the 125-year success of Coca-Cola for marketing inspiration. If we want our brands to be memorable, we should learn from the most iconic. [More]

Once every 3 months you have the opportunity to step out of your business and get focused. Work with a team of business coaches from ActionCOACH to map out a winning game plan for the next 90 days. Plus, with practical workshops and expert training, you and your team will go back to your business with clear direction and new tools to achieve your goals. [More]

Assessing whether group buying, such as Groupon, is right for your business. [More]

Most people preach ROI, but there are several factors why you shouldn’t put too much stock in your Return On Investment. I’m not saying disregard it entirely; I’m just saying don’t let it be your main focus when you measure your marketing efforts. There is a much better acronym (method) for determining how your marketing mix is working, and it’s called ROO, or Return On Objective. ROO isn’t a term you hear very often, and even in my industry – where it’s of the utmost importance – hardly anyone talks about it. [More]

How can you take an inanimate object such as a brand, product, or business and make it social with feelings, reactions, and thoughts? How can you make a brand animate with human characteristics when by its very definition it is not human? [More]

Social media outlets give us all those needs. People need social media. Those outlets help us talk to one another, connect us with our friends, even host groups and provide interests to follow and participate in. [More]

by: Nicholas Lord - Marketing Analyst One morning last week, a couple friends of mine shared a link to video on Facebook. It was a short production based around a poem titled, “How to Be Alone” by Tanya Davis. It’s a poem that can be interpreted as showing people that be... [More]

Even if there isn't a place for every company to be a trending topic on Twitter, there is still tremendous value for your company in being the best LISTENER. [More]