This month we highlight the 125-year success of Coca-Cola for marketing inspiration. If we want our brands to be memorable, we should learn from the most iconic. [More]

Most people preach ROI, but there are several factors why you shouldn’t put too much stock in your Return On Investment. I’m not saying disregard it entirely; I’m just saying don’t let it be your main focus when you measure your marketing efforts. There is a much better acronym (method) for determining how your marketing mix is working, and it’s called ROO, or Return On Objective. ROO isn’t a term you hear very often, and even in my industry – where it’s of the utmost importance – hardly anyone talks about it. [More]

With anxiety high during a recessionary period, budget and staffcuts are always at the forefront. But, take a good look at what is and is not working before you make your decisions. [More]

The advent of the internet and other new technology are creating a world of new marketing opportunities and ways of conducting business practices that lend themselves to an undefined return on investment (ROI.) Currently, each business defines its own definition of ROI, as no established process exists. [More]

With the recent economic meltdown, businesses big and small are in a panic. All seem to be screaming the same mantra: “I have to get more customers!” But do you really need more customers? [More]

Strategic alliances can appear in many forms— referrals, supply agreements, joint ventures, co-marketing, and shared production to name a few. Such partnerships benefit your business because they team you up with other businesses that target the same or similar demographics, but don’t offer the same services or products as your business. [More]

Engage the Pareto Principle: To Multiply Your Revenue by 16 Times!    by : Carl Wise - Marketing Consultant    Wow, that sure sounds great, but can it become a reality for my company and me? You bet, as long as every day we engage in activities that produce gr... [More]

If we understood the power of a negative thought we would have none. Thoughts become actions. Today we have to be aware of the climate around us, but we cannot allow the sellers of news to damage our ability to run a business. [More]