With anxiety high during a recessionary period, budget and staffcuts are always at the forefront. But, take a good look at what is and is not working before you make your decisions. [More]

The advent of the internet and other new technology are creating a world of new marketing opportunities and ways of conducting business practices that lend themselves to an undefined return on investment (ROI.) Currently, each business defines its own definition of ROI, as no established process exists. [More]

With the recent economic meltdown, businesses big and small are in a panic. All seem to be screaming the same mantra: “I have to get more customers!” But do you really need more customers? [More]

Strategic alliances can appear in many forms— referrals, supply agreements, joint ventures, co-marketing, and shared production to name a few. Such partnerships benefit your business because they team you up with other businesses that target the same or similar demographics, but don’t offer the same services or products as your business. [More]

What does ROI mean to my business? ROI as a tool. [More]

Don't be afraid to use new technology or new marketing practices because no concrete ROI exists, as now is the opportunity for you to capitalize against those who are hesitant to create change. Just be sure that everything makes sense within your overall goals and strategy [More]

Avoid High Anxiety With A Marketing Review by: John Bernhoft - PresidentWith anxiety high during a recessionary period, budget and staffcuts are always at the forefront. But, take a good look at what is and is not working before you make your decisions. Some common reactionary mistakes include:... [More]

Engage the Pareto Principle: To Multiply Your Revenue by 16 Times!    by : Carl Wise - Marketing Consultant    Wow, that sure sounds great, but can it become a reality for my company and me? You bet, as long as every day we engage in activities that produce gr... [More]

With so much gloom and doom dominating the daily news cycle, it is not surprising that business owners are hunkering down in a survival mode.  The fear factor that is being promulgated if correct is a departure from the political leadership this country has seen in the past.  For several h... [More]