How can you take an inanimate object such as a brand, product, or business and make it social with feelings, reactions, and thoughts? How can you make a brand animate with human characteristics when by its very definition it is not human? [More]

Social media outlets give us all those needs. People need social media. Those outlets help us talk to one another, connect us with our friends, even host groups and provide interests to follow and participate in. [More]

Even if there isn't a place for every company to be a trending topic on Twitter, there is still tremendous value for your company in being the best LISTENER. [More]

One of the least discussed benefits of this current technological boom that we have been undergoing since the mid-90s is how it provides an opportunity (or simple excuse) for different generations to come together. [More]

Is Facebook or Twitter better for beginners? You can't give the correct answer until you ask the right question! [More]

What is Twitter? The best definition and breakdown I have come across was in a article titled "Can all that Twitters turn to gold amid the gloom?" by Michael Liedtke from the Associated Press (AP) when he defined twitter as: "....the 21st-century version of the telegraph.&nb... [More]

    by: John Bernhoft - President    This question is starting to resonate in marketing meetings across the country as the internet steadily becomes more of a necessity than acommodity. However, in spite of its prevalence in our society, the p... [More]