Ideal customers give you more business, larger profits, and fewer headaches; they are interested in your business, products, or services, and value what you bring to the table. [More]

L‘I’ve marketing gets the consumer to say, “I had fun at the Brand X event” or “Brand X gave me tickets to the Madonna concert, and I had an amazing experience.” The idea is to connect your brand with a positive emotion that transcends into memory retention and brand loyalty. [More]

Too often I see good businesses harm their images and miss out on customers by trying to communicate a patchwork of their services, products, and values in several different places. All may be fantastic messages, but not when thrown together in different places. These businesses can benefit from choosing a cohesive message, communicated clearly and consistently across all channels. [More]

Instead of offering plain old customer service, get in the frame of mind to give the customer a great experience. I’ve outlined some steps to help you do just that. [More]

This customer ladder is the path your customers take from the first moment they hear about your business to the final level of interaction in which they choose to engage your business. [More]

Now, mix all these ingredients well and bake in your business. What comes out is a fantastic pan of customer service that moves patrons up the client ladder and keeps ‘em coming back for more. [More]