Ideal customers give you more business, larger profits, and fewer headaches; they are interested in your business, products, or services, and value what you bring to the table. [More]

L‘I’ve marketing gets the consumer to say, “I had fun at the Brand X event” or “Brand X gave me tickets to the Madonna concert, and I had an amazing experience.” The idea is to connect your brand with a positive emotion that transcends into memory retention and brand loyalty. [More]

Too often I see good businesses harm their images and miss out on customers by trying to communicate a patchwork of their services, products, and values in several different places. All may be fantastic messages, but not when thrown together in different places. These businesses can benefit from choosing a cohesive message, communicated clearly and consistently across all channels. [More]

Instead of offering plain old customer service, get in the frame of mind to give the customer a great experience. I’ve outlined some steps to help you do just that. [More]

Every business owner must ask this critical question regularly.  Your customer loyalty ladder profile can say a lot about the health of your business.  One of the primary reasons small businesses and startups fail is a lack of marketing activities directed at customer loyalty.  This f... [More]

Now, mix all these ingredients well and bake in your business. What comes out is a fantastic pan of customer service that moves patrons up the client ladder and keeps ‘em coming back for more. [More]