Too often I see good businesses harm their images and miss out on customers by trying to communicate a patchwork of their services, products, and values in several different places. All may be fantastic messages, but not when thrown together in different places. These businesses can benefit from choosing a cohesive message, communicated clearly and consistently across all channels. [More]

With the recent economic meltdown, businesses big and small are in a panic. All seem to be screaming the same mantra: “I have to get more customers!” But do you really need more customers? [More]