Let Coca-Cola take the big chances, and then learn from their results. Today, the case of the white cans. Coca-Cola decided to create a holiday campaign that turned the can white and silver with a limited amount of red. Their goal was to create awareness to raise funds for theprotection of polar bea... [More]

This month we highlight the 125-year success of Coca-Cola for marketing inspiration. If we want our brands to be memorable, we should learn from the most iconic. [More]

Assessing whether group buying, such as Groupon, is right for your business. [More]

How can you take an inanimate object such as a brand, product, or business and make it social with feelings, reactions, and thoughts? How can you make a brand animate with human characteristics when by its very definition it is not human? [More]

L‘I’ve marketing gets the consumer to say, “I had fun at the Brand X event” or “Brand X gave me tickets to the Madonna concert, and I had an amazing experience.” The idea is to connect your brand with a positive emotion that transcends into memory retention and brand loyalty. [More]

The advent of the internet and other new technology are creating a world of new marketing opportunities and ways of conducting business practices that lend themselves to an undefined return on investment (ROI.) Currently, each business defines its own definition of ROI, as no established process exists. [More]