Most people preach ROI, but there are several factors why you shouldn’t put too much stock in your Return On Investment. I’m not saying disregard it entirely; I’m just saying don’t let it be your main focus when you measure your marketing efforts. There is a much better acronym (method) for determining how your marketing mix is working, and it’s called ROO, or Return On Objective. ROO isn’t a term you hear very often, and even in my industry – where it’s of the utmost importance – hardly anyone talks about it. [More]

Social media outlets give us all those needs. People need social media. Those outlets help us talk to one another, connect us with our friends, even host groups and provide interests to follow and participate in. [More]

by: Nicholas Lord - Marketing Analyst One morning last week, a couple friends of mine shared a link to video on Facebook. It was a short production based around a poem titled, “How to Be Alone” by Tanya Davis. It’s a poem that can be interpreted as showing people that be... [More]

Strategic alliances can appear in many forms— referrals, supply agreements, joint ventures, co-marketing, and shared production to name a few. Such partnerships benefit your business because they team you up with other businesses that target the same or similar demographics, but don’t offer the same services or products as your business. [More]

Instead of offering plain old customer service, get in the frame of mind to give the customer a great experience. I’ve outlined some steps to help you do just that. [More]

Now, mix all these ingredients well and bake in your business. What comes out is a fantastic pan of customer service that moves patrons up the client ladder and keeps ‘em coming back for more. [More]