With anxiety high during a recessionary period, budget and staffcuts are always at the forefront. But, take a good look at what is and is not working before you make your decisions. [More]

This customer ladder is the path your customers take from the first moment they hear about your business to the final level of interaction in which they choose to engage your business. [More]

We are excited to announce the addition of Nicole Nimmer as Sr. Project Manager for 360 Direct! Nicole graduated from the University of Wisconsin-Whitewater with a BBA and BA in Marketing and Advertising, and has been working in the marketing industry for the past 10 years. Some of Nicole’s ... [More]

    by: John Bernhoft - President    This question is starting to resonate in marketing meetings across the country as the internet steadily becomes more of a necessity than acommodity. However, in spite of its prevalence in our society, the p... [More]

If we understood the power of a negative thought we would have none. Thoughts become actions. Today we have to be aware of the climate around us, but we cannot allow the sellers of news to damage our ability to run a business. [More]

A web site is a critical piece for any business that seeks to establish their brand, reinforce their marketing message, retain clients and attract new clients.  It is integral in all aspects of most marketing plans today.  Brand and message consistency must be maintained.  Often web s... [More]