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Don't Destroy, Differentiate from the Competition

by Jamie Elder | December 8, 2011
Comparing Politics to Business  I was watching a morning news show recently where a roundtable of political analysts heads were discussing the extreme toxicity in America's current political climate. One of the hosts recalled a conversation he had with a political strategist compar... [More]

COLOR IS IMPORTANT - CONSUMERS CRY OUT TO COCA-COLA

by Nicole Nimmer Agen | December 2, 2011
Let Coca-Cola take the big chances, and then learn from their results. Today, the case of the white cans. Coca-Cola decided to create a holiday campaign that turned the can white and silver with a limited amount of red. Their goal was to create awareness to raise funds for theprotection of polar bea... [More]
 
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