With anxiety high during a recessionary period, budget and staffcuts are always at the forefront. But, take a good look at what is and is not working before you make your decisions. [More]

Too often I see good businesses harm their images and miss out on customers by trying to communicate a patchwork of their services, products, and values in several different places. All may be fantastic messages, but not when thrown together in different places. These businesses can benefit from choosing a cohesive message, communicated clearly and consistently across all channels. [More]

The advent of the internet and other new technology are creating a world of new marketing opportunities and ways of conducting business practices that lend themselves to an undefined return on investment (ROI.) Currently, each business defines its own definition of ROI, as no established process exists. [More]